Your Skin’s Natural ID
Proposition
Brand Identity
Packaging Design
We partnered with MedEstetica to create the brand strategy, visual identity and packaging design for its hyper-personalised beauty concept, Infinigra. Conceived to bring individuality back to skincare by using cutting-edge solutions tailored to each person’s individual's lifestyle choices and genetic profile, Infinigra removes the guesswork to help democratise beauty.
A stencil-based typeface was chosen for the brand’s wordmark to visually convey how individual elements combine characterfully to form a unique identity. A graphic icon was born out of the ‘I’ in Infinigra to represent the brand’s foundational principle - individuality. Serving as an aperture, it flexes to hero different skin tones based on ‘The Fitzpatrick Scale’ in a brand feel that is designed to adapt to you.
