Wolf

Creative Communications
Studio

Raised by Wolves is focused on helping brands unsettle the ordinary in corporate and sustainability communications.

We blend a communications mindset and agility of service with an advertising calibre of creative output. Living at the intersection of your business strategy and its creative expression, we help you bring the meaningful to the technical. So, your audiences feel inspired to act, rather than passively listen.

Based in London, we are the creative communications specialists within LAB Group - a collection of independently minded agencies uniting digital, creativity and human behaviour.

A different kind of service, for a different kind of creative.

Welcome to RBW

Unsettle the
Ordinary

Sheep

Unsettle the
Ordinary

Our Mindset

We’re here to reset the perception of what corporate and sustainability communications can achieve. We believe it has untapped creative potential. Our job is to unlock it.

How? By combining brand creativity with depth of thinking. Sustainability leadership with conceptual design. Human insight with digital intelligence. And hybrid teams that blur the lines of traditional marketing disciplines and client partnerships.

Because we don't just understand that the lines between corporate and consumer are now blurred, we revel in it.

55%

of consumers believe brands play a more important role than governments to create a better future

So, Now is about what's next
Slides by RBW
Packaging Waste
Packaging Waste
Renewables
Renewables
Climate Action
Climate Action
ESG
ESG
SDGs
SDGs
Community
Community
Water Strategy
Water Strategy
Ethical Sourcing
Ethical Sourcing
Innovation
Innovation
Food Waste
Food Waste
Purpose
Purpose
Partnerships
Partnerships

And what's next is just the start

Creative Comms

As ESG comes to the fore, we ally with corporates and NGOs that want to elevate their communications in this space.

Brands are now having to balance transparency with credibility, ambition with pragmatism and brand love with technical accuracy. But in this new world order, a brand’s ability to respond meaningfully to these challenges will inevitably be what sets it apart in the future.

Communications can't solve this challenge alone. Purpose articulations may give us the baseline, but establishing credibility and moving people requires creativity. 

It requires creativity that embraces the targets, the graphs and the narratives. Creativity which can drive progress simultaneously inside and outside the business. And creativity with the longevity and scale to evolve and grow beyond a single campaign or project. 

It requires creative communications. 

Let's get to work

Our Capability

Planning

  • Communications planning

  • Messaging architecture

  • Narrative development

  • Stakeholder mapping

  • Purpose identification

  • Proposition refinement

Behaviour

  • Audience insights

  • User & market research

  • Social media listening

  • Sentiment analysis

  • Comparative linguistic analysis

  • Semiotics

Creative

  • Conceptual design

  • Storytelling

  • Film & animation

  • Social media

  • Creative tech

  • Toolkit development

Campaign

  • Corporate reputation

  • Sustainability

  • ESG

  • Brand purpose

  • Reputation management

  • Ambassadorship

For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.

We are part of LAB Group

Raised by Wolves is the specialist creative communications studio within the multi award-winning LAB Group.

LAB Group unites digital, creativity and communications with a deep understanding of human behaviour to deliver new approaches, lasting emotional impact and tangible results for its brands.

Focused on improving the lives of people, LAB has its own behaviourial science team which actively informs client solutions, increases effectiveness and develops IP for progressive initiatives.

RBW is proud to draw upon the expertise of LAB to elevate its creative communications to a level unparalleled anywhere else.

Digital Marketing

Combining research, human insights, SEO and paid search to create awareness, win customers and outperform the competition.

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Digital Innovation & Delivery

Cutting-edge implementation of digital platforms, ecommerce, and bespoke development.

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X

Connecting brands to the new culture through an unparalled understanding of new audiences, emerging tech and creative.

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Behavioural Science

Reshaping and optimising our clients' approach to the digital world with research, strategy and human-centred creativity.

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