The idea: frame the expectation around the MG4 successor like a heavyweight contender emerging from the shadows, patiently waiting to be unleashed. And do it with a touch of light-hearted irreverence.
MG
X-Ray
TV Advertising
Outdoor
Print
Digital
Photography
Details
The MG4 Urban was designed to set the cat amongst the pigeons with its formidable combination of size, features and category disrupting price tag. It also happens to be the younger sibling of MG’s most awarded car: the MG4. We partnered with MG for the integrated launch of the MG4 Urban. First out the gate was the launch film: serious player. More coming soon.
